How is your team positioned to collaborate, share information, and communicate with your customers at any time or place? While mobility is an indispensable business tool, the two most common challenges for small and mid-sized businesses are cost, and the communications complexity it creates.
These complexities fall in three categories:
1) Device fragmentation, with employees using a range of mobile devices from smart phones and PDAs, to tablet PCs and laptops.
2)Reachability, with employees having multiple office, mobile and home phone numbers, multiple voice and digital mailboxes, and diverse device dependent capabilities. This makes it very difficult to reach the right person with the relevant information to 'close a deal', whether this entails making a sale or solving a customer or operational problem.
3)Connectivity options, in addition to cellular: Wi-Fi hot spots in hotels, café's and airports, and possibly your own locations (e.g. warehouse, conference room); wired connections in hotels and in guest offices; and wired or wireless connections at home offices for teleworkers or those in need of periodic remote access.
Many of these challenges can be met by bringing together your business and mobile communications capabilities through Unified Communications. The emergence of Apple's iPhone and iPad as well as Android-based devices has further expanded the value of mobility from voice, email and text, to include access to a broad range of applications, leveraging broadband wireless connectivity. The expanded mobility options when coupled with Unified Communications have created an unprecedented opportunity to differentiate yourselves and enhance the service to your customers.
- Imagine your mobile users having a communication experience that is consistent whether they are in the office or away...on wireless or wired connections...using voice or data communications.
- Imagine the productivity gains if employees could use their laptops, desktop PCs, or smart phones as an extension of their office environment - anywhere and anytime.
- Imagine having unified mailboxes including missed telephone calls, email and fax. Imagine allowing your employees to recapture the estimated 30 minutes every day, currently wasted looking for information or trying to contact customers, colleagues and partners.
- Imagine no further than a cloud- based Unified Communications service.
From a user's perspective, Unified Communications provides a single control panel from which to access directory information, launch and or receive calls, participate in conference calls, initiate instant messaging sessions, track the availability of coworkers and manage his/her availability. The availability of coworkers is indicated by a 'presence' icon associated with the user, indicating whether he/she is talking on the phone, on the road or whatever. Unified Communications provides a consistent user experience and a set of collaborative capabilities that make mobile users much more effective, wherever they may be or whatever devices they are using.
Put simply, mobilizing your business through Unified Communications can transform your operations and your customer service. For example, your call center is no longer constrained to a single geographic site, with agents being able to work at multiple sites or even from home. You will now be able to track down and engage the specialist that can best meet your customer's needs, drawing on a geographically distributed pool of specialists.
There are a few important steps you can take immediately.
1)Invest your capital in the right mix of mobile devices for your people.
2)Don't waste your capital on legacy premise-based telephony systems, and instead roll out cloud - based Unified Communications. This avoids bolt-on Unified Communications solutions promoted by traditional vendors. It also has the benefits of easier deployment and scalability, substantially lower operational costs and no technology obsolescence. In fact, taking this approach can ensure you have 100% of the enterprise level features you need at a cost savings of 50% or more.
3)Leverage mobility to enhance customer service by extending call center operations to any employees who can help address a problem or opportunity.
You have a great opportunity with your next business phone purchase to drive customer service to new levels through the confluence of communications technologies as a platform for differentiation. Several studies have shown that customers are willing to pay a 10% premium or more for great customer service, so making such a change can quickly impact your bottom line. Effectively adding mobility and Unified Communications capabilities into your solution can accelerate that payback. You can access the full suite of Unified Communications capabilities from your laptop, anywhere you have internet access.
If you would like to more information about LightBound's VoIP PBX services, please Contact Us or go to www.lightbound.com and click on the Voice tab.