LightBound

Historically, ergo back in the days of physical servers, I often commented that Disaster Recovery in preparation of Business Continuity is much like a dog chasing its tail.  Server Collocation was often employed to have backup servers at a remote location.  Well, congratulations - you've just doubled your workload, not to mention increases your costs, possibly more than two-fold.  So here's where I say welcome virtualization services and cloud services!  Storage Area Network Solutions (SAN's) paved the way for multiple server hosts to be able to easily and seamlessly share storage, and with boot from SAN technology, you can now replicate the data, including OS and App, to another location at the block level. No muss, no fuss.  No more having to manage an entire mirror of your server infrastructure.  No more installing every patch twice, no more having to upgrade your applications to the next version twice. No more having to troubleshoot twice.  No more having to pay for the number of licenses you need- what?  You guessed it...TWICE! Good news.

Go Cloud!

Sam Newberry

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Most cloud computing infrastructure consists of reliable services delivered through Data Centers  and built on servers. Clouds often appear as single points of access for all consumers' computing needs. Commercial offerings are generally expected to meet Quality of service (QoS) requirements of customers and typically offer SLAs

Do you currently have a SAN (Storage Area Network Solutions) from one of the top tier providers? Is you maintenance contract currently up for renewal?   You may want to consider comparing the cost of renewing maintenance on that SAN with purchasing a new SAN from Scale Computing.  A county in Michigan recently went through this scenario when their maintenance came up for renewal and in scrutinizing costs for savings went the route of purchasing a Scale SAN.  They were able to save money and got a brand new SAN on top of it.   LightBound offers Scale Computing SAN for direct customer purchase.  We also offer off site data backup service using Scale's SAN that can provide business continuity at a very effective cost.  If you have a current SAN and need to expand the Scale SAN solution may also make sense.  Most data migrates to a state of being accessed on an infrequent basis, which would be a perfect fit for the Scale Computing SAN.  You can use your current SAN for high performance needs and migrate stale data to the Scale SAN at a much lower operating cost.   See www.scalecomputing.com/ for more information on Scale or to watch a webinar click on Scale Webinar.

Cloud computing is redefining IT
operations by eliminating routine
infrastructure deployment, configuration
and maintenance. Once only a dream,
today dynamic provisioning, paying for
usage, and automatic recovery from
hardware failures are all a reality. COntact lightbound for a quote today

Another reason Cloud Services is so attractive is that it leverages Server Virtualization Services and Virtual Network Services.  The concept is simple: In physical legacy infrastructures the hardware is available only to or what I like to call "married to" the software.  In a virtual environment utilizing shared storage, servers (or hosts) are pooled together and the software is virtually mapped to the pool of virtual storage and server hosts.  If a host is lost, no problem, the virtualization services automatically and quickly remap the application to another host in the pool.  And this makes Disaster Recovery preparation for Business Continuity a dream.  Why?  Well, I'm glad you asked! Tune in for my next blog discussing the advantages of Virtualization Services to Disaster Recovery Preparation.

Go Cloud!

Sam Newberry

In my previous blog, I wrote of the fact that Cloud Services will go commodity, and so LightBound is striving to set itself apart with added value beyond the base infrastructure offering.  This is a two factor approach, one is the human element and the other is technical.  In this blog I'll write of the human element and in a subsequent blog I'll write of the technical.  And don't write off these human factors.  We all know the pain attributed to hours of hold music followed by a conversation with someone who's first language is not English!

Key LightBound differentiators:

When SunPorch, the leading manufacturer of ready-to-assemble sunroom kits, needed call center capabilities it thought outsourcing was the only option. Fonality said no way! Beating bids from Avaya, Cisco and 3Com, Fonality’s PBXtra Call Center and HUD Agent improved SunPorch’s marketing and customer service programs while saving the company 100K in advertising costs. Oh yeah, it saved the day after Hurricane Ike and also paid for itself in three months.

SunPorch is the leading manufacturer of ready-to-assemble sunroom kits. To provide better customer service in its Westport Connecticut-based sales office, SunPorch needed call center capabilities that would allow calls to be routed to the appropriate person or department, and cost-effectively scale as its staff grew. SunPorch selected Fonality’s PBXtra Call Center and HUD Agent software to replace its legacy PBX system.
Outsource? No Way.

“Initially we thought that the only call center solution we could afford was to outsource to a third party,” said James McFarland, IT director at SunPorch. “With PBXtra Call Center we were able to keep our call center operations in house, which meant we could provide higher levels of customer service and maintain better control of our sales and marketing efforts.”

In addition to Fonality, SunPorch also looked at call center systems from Avaya, Cisco and 3Com. According to MacFarland, “the main driving factor for purchasing Fonality over the alternatives was essentially lower costs. PBXtra Call Center paid for itself in the first three months by eliminating the need for expensive consultants to set up and administer the system. Fonality does an awesome job of pre-configuring the system and the phones— all you have to do is plug everything in. I had the whole system up and running in less than one day.”
Saving $100K on Advertising Costs

The Fonality phone system is delivering significant value to SunPorch’s advertising programs. According to Leo Mueller, director of marketing at SunPorch, “because of Fonality, we can be much more nimble and responsive to our market. PBXtra Call Center helps us maximize the return on our advertising expenditures by reducing sales leads not associated with a lead source. We can quickly and easily assign a different phone number to each ad, which allows us to automatically record where a caller learned about SunPorch without having to ask them.”

This simple approach to tracking advertisements has returned some significant returns. SunPorch now clearly understands how specific advertisements are performing and can easily make decisions that directly impact the bottom line. “Thanks to PBXtra Call Center we’ve been able to more accurately target our advertising dollars and have reduced our annual overall expenses by $100,000,” said Mueller.

Additionally, Mueller recognizes that PBXtra Call Center has indirectly improved SunPorch’s sales program. Since the Fonality call center system has been providing the company with better data and management has been able to make more accurate and focused decisions about where to advertise, SunPorch has increased its lead acquisition by 10 percent. “It’s amazing. Even though the downturn in the economy is impacting customer purchasing decisions, we’ve still seen an increase in the number of home owners interested in our product.”
New Revenue and Better Customer Service

PBXtra Call Center has also helped SunPorch define new revenue-generating marketing campaigns, including new offerings to its existing customer base. This previously untapped group was the ideal candidate for product upgrades, but SunPorch couldn’t move forward on this type of campaign without Fonality. With PBXtra Call Center, SunPorch was able to set up specific call queues for current customer marketing programs that rang into five remote phones at its factory and then rolled over to the Connecticut headquarters when calls to the factory could not be answered. These capabilities made it possible for the company to efficiently sell to and support its most important audience.

PBXtra Call Center’s call queues have been a big help in improving SunPorch’s overall customer service. “PBXtra’s call queues and music on hold with sales voice-overs reduce the number of abandoned calls we receive. The queues let callers know how much longer they have to wait, which makes it less likely that they will hang up, and music or sales information on hold helps keep them entertained while they are waiting,” said Mueller. He has also been impressed with Fonality’s reporting matrix, which helps SunPorch monitor call center performance and adjust accordingly to improve the customer experience.
In the Wake of Hurricane Ike

Mueller gained extra appreciation for PBXtra Call Center after Hurricane Ike knocked out power to the company’s Louisville factory.

PBXtra Call Center’s unique hybrid-hosted Anywhere Management feature enabled Mueller to remotely access the call center system and record an emergency greeting in less than 10 minutes without hiring an expensive consultant. PBXtra Call Center allowed SunPorch to quickly implement a professional recording in response to the emergency, which helped maintain customer service levels and ensured calls could be redirected to the company headquarters for handling.

“The remote management of PBXtra Call Center is terrific,” said Mueller. “It gave me so much flexibility to make sure our customers were taken care of, even during a natural disaster.”
PBXtra and HUD - Essential Business Tools

In terms of its technical abilities, McFarland has been equally impressed with Fonality. “There are so many great things about our PBXtra system. The voice prompts, call queues and powerful web-based configuration are all fantastic. HUD helps us to enhance communication within the office, since we know whether someone is on the phone or not. We also like HUD’s drag-and-drop call transferring capabilities and its integration with caller ID on the PC desktop. Also, the PBXtra system easily integrated with the rest of my IT infrastructure, something I couldn’t do if I was working with a proprietary phone system.”

Mueller sums up how SunPorch feels about Fonality. “It’s simple — Fonality enables us to better serve our customers. PBXtra and HUD are essential business tools for our company — I don’t know how we lived without them.”


LightBound utilizes Fonality for both our premise based VoIP PBX solutions and our Hosted VoIP services. Our managed services can be added like Shared Storage Server, Collocation services, Cloud Services and many more that make LightBound a leader in Virtual Network Services in Indiana.


LightBound, your Virtual Service provider, can combine your managed services, voice and data services to provide you with a seamless Cloud Service that is economical and provides the business continuity that all businesses require regardless of their technical expertise.
 

Learn about the next generation in storage. LightBound has partnered with Scale Computing to offer their complete, end-to-end midmarket storage solution. During this session, you will gain insight into how you can reduce costs while increasing control over your storage systems, as well as making the management of those systems more convenient. Learn more about the Scale 3-C's - COST - CONTROL - CONVENIENCE. Customers are able to build out storage clusters, starting with just 3 useable terabytes up to the multiple petabyte rnage on a single file system using commodity hardware at a shockingly affordable price!

You will also learn about LightBound Storage as a Service and Virtualization Services which are perfect for companies that need highly available and replicated shared storage to remotely backup their on-premise Scale Storage, for servers colocated at LightBound's data center, and for use with LightBound's Managed Server Services.

Go to LightBound's Home page to register for this event.

LightBound now has a direct fiber connection to the Chase Tower in downtown Indianapolis.   The direct fiber connectivy enables tenants in the building to take advantage of LightBound's suite of services such as hosted virtual server, cloud services, hosted VoIP PBX Solutions, virtual storage, and off site data backup service.   Customers can connect to the fiber for $995 per month which provides a 100 MB connection to the data center bundled with 10 MB of Internet with bursting capability.   Hosted VoIP PBX solutions through Fonaliy are available starting at $34.99 per seat monthly for 5 users and as the number of users increases the prices drops to $18.99 per seat for 51-99 users!  If you are a business owner interested in hosted voice service check out Fonality for Executive video. This is a great service to help with business continuity planning as customers can either host their critical IT and voice services at the LightBound data center or backup critical data to Lightbound's storage as a service platform.  LightBound also has a business continuity.disaster recovery center with 32 seats each with a computer and a phone that can enable a company to minimize disruption of business operations in the event their building is not available for use.  Contact your LightBound account manager for more information on this new service!

Sun Apparel and Fonality Simplify Multi-Office Communications

Offices in California and Hawaii sound like a businessperson’s dream. But for Sun Apparel, multiple offices meant expensive logistical problems when it came to phone communications. Sun Apparel turned to Fonality PBXtra for a VOIP PBX system to make three offices work as one. Since deploying PBXtra, communications are up, long distance costs are down and the company’s offices are dreamy once more.

Sun Apparel manufactures and distributes t-shirts, casual sportswear, caps and accessories throughout the western United States. With three locations — its corporate headquarters in Fullerton, CA and distribution centers in Hayward, CA and Honolulu — the company’s management understands the pain points felt by a multi-office business. That’s why improved interoffice and external communications were top of mind as the apparel company prepared to move into a new corporate headquarters location. Armed with three shiny new Fonality PBXtra servers, the company was ready to say goodbye to phone system problems.
Manageable, Open Source Telephony

As the move neared, a bid from its existing phone vendor missed the mark. “I was completely dissatisfied with the proposal from our previous phone vendor,” said Steve Gulsvig, Sun Apparel’s IT consultant. “The solution was antiquated and was going to cost almost $40,000 for just one location. It also required us to pay an expensive service fee every time we wanted to add a new employee, make a change or move an employee within the office.”

Gulsvig, an early adopter of IP phones for personal use, began searching for a new phone system that could help Sun Apparel communicate internally, as well as with customers, suppliers and other business associates. He was intrigued by open source PBX telephony but, “without a full IT department on staff, Asterisk was too much of a risk. I wanted something that ran on Asterisk, but that had a visual interface so that I didn’t have to write any code.”

A quick Google search later and Gulsvig found Fonality. “Fonality PBXtra is based on open source, but has a great user interface and a hybrid-hosted architecture that actually makes Asterisk useable — it was the clear choice for Sun Apparel,” said Gulsvig. “Fonality had a great track record and PBXtra’s price point for its extremely deep feature set was incredible.”

Fonality’s positive reputation in the IP-PBX market wasn’t the only thing that caught Gulsvig’s attention. “Deploying a PBXtra system was so simple! Since the phones come pre-configured from Fonality, we were able to get all of our locations up and running very quickly.” He was also impressed by the fact that he could easily add new long distance plans and VoIP accounts, and set up dialing rules to define when calls should use each of them.
Eliminating Inter-Office Long Distance Costs

Sun Apparel’s interdependent offices require that company managers frequently communicate about issues such as orders processed through the corporate headquarters or the amount of inventory that has been shipped to the Hawaii office. Before PBXtra, managers often wanted to quickly pick up the phone to confirm inventory or ask questions of colleagues, but avoided it because of the expensive long distance charges between the three offices. Instead, managers consulted the inventory application, which did a good job of keeping track of products and orders, but did not account for real-time changes.

That all changed when Fonality entered the picture. “With PBXtra, all calls between our offices run over our VoIP network, which has completely eliminated long distance fees between our offices. That’s a huge benefit for a company with multiple offices!” said Gulsvig. “PBxtra has also helped improve budgeting. Instead of a guessing game, our phone system is now a consistent line item every month. It makes budgeting so simple.”

Eliminating long distance fees wasn’t the only benefit specific to multi-office locations, according to Gulsvig. “PBXtra allowed us to seamlessly link together our three offices so that we operate as if we are in one physical location,” said Gulsvig. Because of PBXtra’s four-digit dialing, our managers and employees can communicate more efficiently with one another.”

Gulsvig’s overall thoughts on Fonality? “Fonality gave us 10 times the functionality of other phone systems at 10 percent of the cost. Our PBXtra system is so flexible — we can add phones, make changes or move extensions quickly and easily.”

Gulsvig is equally excited about the business results related to deploying PBXtra. “PBXtra has helped improve the relationships between our managers because it has allowed them to have constant communication and operate more fluidly. We are also able to project a more professional image to our customers and suppliers because, with PBXtra, it is so easy to upload custom messages about holiday closures, sales, etc.”

Gulsvig continues his praise of Fonality, particularly for multi-office companies. “Fonality PBXtra is a terrific product for any company that is looking for a feature rich communications system. Especially for growing businesses with multiple locations, PBXtra adds tremendous value for a minimal cost.”

LightBound, your Virtual Service provider, can combine your managed services, voice and data services to provide you with a seamless Cloud Service that is economical and provides the business continuity that all businesses require regardless of their technical expertise.

LightBound is an Indiana VoIP provider that is now offering a complete hosted VoIP service service.  If you are looking for VoIP PBX Solutions and don't want to invest a lot of up front capital this is the service that you have been looking for.  A hosted VoIP service is a great part of a Business Continuity solution that can help keep your business up and running in the event of business disruption at your office.  The LightBound hosted voice fits directly inthe Cloud Services model that many customers are looking for today.   If you have been looking at outsourcing management of services to a provider of virtualization services, replication of critical data to a off-site virtual storage or off site data backup service, why not consider moving your phone system to a provider of hosted VoIP PBX solutions like LightBound.  The service starts at 5 users and will scale up to 100 users. The hosted service uses Fonality trixBox Enterprise Edition which provides an award winning user interface, HUD, to help improve productivity.  See HUD for Employees or HUD for Executives for all the productivity enhancement the your business can benefit from.   If your organization outgrows the hosted application and you need an on premise VoIP PBX Solutions its an easy transition to a dedicated Fonality VoIP server for your business. LightBound can simplify the operations of your business by being a single source for Internet Service Indiana

The answer to why we need and want Cloud Services and Storage Area Network Solutions is simple - money.  Ok, there are a few more reasons, but I'll start with cost savings.  Businesses don't generate their own electricity to produce their products and services (except the electric companies). Why? Because due to economies of scale it's much more cost effective to buy the electricity we need from the electric company.  This same economies of scale applies to shared storage and server services. Cloud Services allow businesses of all sizes to buy only the services that they need at that time they need them for a small monthly recurring fee.  No longer do companies have to dole out hundreds of thousands of capital to own and maintain their storage and server hardware.  There are a few more advantages to Cloud Services and Virtualization Services which I will address in my next blog.

Go Cloud!

Sam Newberry

Infrastructure as a Service is definitely going to become a commodity offering and with economies of scale, virtual network services will be a high volume, low margin product.  Cloud Services providers are already offering Hosted Virtual Server, Storage Area Network Solutions, Off Site Data Backup Services, and even Storage as a Service combined with Server Collocation for pennies on the dollar compared to legacy physical network and server infrastructures.  That being said, the leading contributor to competitive advantage in the Virtualization Services and Cloud Services market is going to be how the service is differentiated from the "commodities".  What are those differentiators?  Depends on the customers your targeting, including their size and type of business, their vertical, and other numerous variables.  In my next blog I'll talk more about how LightBound is setting itself apart with added value beyond the base Infrastructure offering.

Go Cloud!

Sam Newberry

Cloud Services is not a new idea.  In fact, it's been around for more than thirty years.  Remember mainframe? Mainframe was effectively a virtualization service, using the old "green screen" as the user interface.  With the advent of Windows and other pioneering operating systems and applications, users wanted a more feature rich and aesthetically pleasing operating environment. And this amongst other reasons, caused a shift in the late eighties/early nineties to decentralize the mainframe, placing that computing need on the computer desktop or laptop.  As we can see, this centralization/decentralization is cyclical because here we are once again centralizing are computing needs through virtualization services.  So why did this come to be?  Good question - and I'll answer that in my next blog.

Go Cloud!

Sam Newberry

Cloud Computing and Cloud Services represent one of the most significant shifts in information technology likely for many of us to see in our lifetimes. Embracing virtualization services, your enterprise's computing requirements being provided as a utility has great potential, promising innovations we cannot yet imagine.  With this great potential, however comes great responsibility. (Thanks Aunt May)  For starters, let’s talk about privacy.  Here are some tips for considering cloud computing with regard to privacy:

We talked with a customer that currently has 8 analog telephone lines and LightBound DSL(Asyncronous Digital Subscriber Line). Customer was upgrading his CPE based PBX to an Avaya system with a PRI card.  Customer asked us for a T1 with Internet and T1 with a 23 Channel PRI (Primary Rate Interface). This is a very expensive solution for a small company. Customer more Internet service then the DSL service that he currently subscribes to.  Customer did not need all 23 lines for his PBX solution.

We recommended getting a 3MB Voice and Data circuit with LightBound with only 8 Channels or SIP Trunks.  This is what  the customer needs are currently, but the circuit and equipment gives the customer the ability to add SIP Trunks or PRI Channels. These terms are interchangeable with or system.  Customer also had 3-4 fax lines. We were able to deliver these through an analog ports off of their PBX system. We also recommended the customer look at our fax to email service which would reduce the amount of fax service on their analog fax machines.

LightBound, your Virtual Service provider, can combine your managed services, voice and data services to provide you with a seamless Cloud Service that is economical and provides the business continuity that all businesses require regardless of their technical expertise.

LightBound's goal in offering Cloud Services to its customers is simple.  Maintain the same level of useability and security, while adding the benefits associated with virtualization services such as high availability, scalability and flexibility with strong disaster recovery and business continuity mechanisms.  LightBound is able to offer cloud services including storage as a service, network shared storage, and server virtualization services.  For migration and hybrid solutions we can also bridge our existing server collocation services with all cloud services.

Go Cloud!